In 2009, Joe "JoeFreshGoods" and Vic Lloyd decided to create a hobby brand, based on the idea around the juxtaposition between fashion and parts of the drug game.  Initially starting with $80 bucks, they released a "Make the Trap Say Aye" shirt and decided to flip those for a profit and make more tees. After the success of a few designs Joe and Vic decided to use the full (re-up money) capital to create a season of dopeboymagic for the summer of 2012. After a successful year with many new customers and artist around the world, dopeboymagic is back and ready to shake the fashion world up.